Since releasing her first collection “A Love Letter to the Culture,” New York’s upcoming fashion designer Olivia Anthony has hit the ground running. The designer from Birmingham, Alabama started out showcasing her clothing line with T-Shirts at her college campus in Montgomery. Her line was widely known on different college campuses, so she took up the opportunity to move to the Big Apple. Shortly after her college graduation in 2013, she took a bold step and made the move to New York, but was quickly hit with a few problems. Anthony had no place to stay of her own, and had nowhere to look to but the couch of a close prophyte from her Alpha Kappa Alpha sorority back home. She managed to obtain a job at Bloomingdale’s for almost a year. Although Anthony hated her job, it was the start she needed as she began to learn about the culture and market of the fashion industry. Soon after, she moved to Queens where she started House of Olivia Anthony.
Anthony described her Streetwear collection as inspired by Freaknik, a spring break celebration in Atlanta, Georgia primarily made up of HBCU students. It was inspired by African American culture, which today’s fashion generation is heavily influenced by. Her love letter to the black community expresses the fact that many of the things that were seen as ghetto, such as long nails, baby hairs, and corn rows, are now glorified as trends. She conveys her love for the black community and its impact in today’s society and wants them to know that “African Americans are ahead and are amazing kings and queens. People love our culture.” Anthony’s brand is all about “living out loud” and being your true self. It expresses the art of being different even if people are trying to make a joke out of you. Being yourself is one the most important things you can do.
Olivia’s career took off after her first collection and the designer has been featured in magazines such as Vogue Italia and Vogue Japan. She continued to promote her brand and took a leap of faith by quitting her job in 2016. She says that God has kept her running ever since and has started her first full Streetwear collection this year. Although she wants her brand to continue to grow, she herself doesn’t wish to become a trend and only wants her children to grow and succeed from her business. As of right now, you can purchase Olivia Anthony’s clothing at oliviaanthony.com or from multiple pop up shops around New York. Her future plans include showrooms in Tokyo, New York City, and in the South, as well as extending her brand to include both shoes and handbags. You can also catch glimpses of Olivia’s upcoming line at @livstreetwear on Instagram.